12SEP2009_Choosing the Final Topic

Finally, we choose "Toblerone (瑞士三角朱古力)" as our topic (client).

By the way, the reason why we didnt choose "Durex (condom)" as our topic is that we understand Durex sells lots of sex tool and products (including different types of condom) and it is the biggest condom company in the world. We have done some research, and it shows us that DUREX is a well-known brand, then, does it mean DUREX's position in the market is clear? The answer we thought is "NO". Then, we also asked ourselves and others that what the position of DUREX is? And is the position of DUREX in the market clearly stated or not? However, we cannot answer it easily.

Our tutor asked us a question that "Should DUREX have to state its position clearly?" The answer for us is "NO". It's because they are already success in the market. That's why we changed our topic.