14SEP2009_Research on Toblerone

We have to understand some background about Toblerone. We should know what the chocolate marketing is happening, what the opportunities Toblerone has, and what the difficulties that Toblerone has. In short, we should tell the client, Toblerone, that the situation they faced.

Here is the research of chocolate marketing trend>>>

http://www.chocolatemarketing.com/top-ten/trends-quater-1.html

1. CHOCOLATE WITH A PURPOSE - Ethical, Pure & Sustainable
2. BEAN-TO-BAR MICRO-MANUFACTURERS - Committed to Excellence
3. HOT CHOCOLATE IS STILL HOT! Ever Tried It Brewed?
4. SALT CARAMELS.Chewy, Gooey & Found All Over
5. ALL-AMERICAN COMFORTING CLASSICSBite-Sized to Big
6. BIG, FAT MARSHMALLOWS & MARSHMALLOW TREATSSimple, Frozen & Chocolate-Covered
7. HEALTHY CHOCOLATESNACKS & MIXESFruits, Nuts, Chocolate & Nibs
8. MAKE IT MINE OR GIVE ME FRESH Cracking the Code
9. SUPER-HIGH CACAO PERCENTAGES The Latest Spate Hits 80's & 90's
10. VALUE What It Means, How To Offer It & Why It's A Lasting Trend
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Apart from the opportunities, we have to understand its difficulties.

Its difficulity is a large amount of competitiors.

etc...