16SEP2009_Choosing the postition for Toblerone

Postitioning = USP = Unique Selling Point

• Single important things that we want to talk about.
• Main feathers, benefits, values, etc those we offered.
• is only one single short sentence.

We should give some key evidence for supporting the position.

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We have discussed two positions for Toblerone.

1. Triangular Toblerone
2. Share

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1) Triangular Toblerone

We can focus on the triangular shape of Toblerone because this shape is its characteristic. We can't find another chocolate brand that they are triangular shape. It is Toblerone's unique selling point.

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2) Share

We can seperate Toblerone by pushing inwards the chocolate, and a sound "PAK" will be given out. It is a easy way for people to share Toblerone. We can use "SHARE" as a position because it can give out a WARM feeling for us.