17SEP2009_After the first presentation

Few points that we have to improved.

1. Should state that Toblerone is not a "Premium" chocolate, like GODIVA. So, we should tell people that our DIRECT competitor is not GODIVA-like chocolate.
2. Position should be in one-sentence.
3. Target group should be stated as "primary", "secondary", and etc. We can base on target audience's life style or something else.
4. Can use the Maketing term, like SWOT analysis, to "pretend professional.